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CRC Press

CRC Press / T&F Group | Web and Social Media Marketing Manager
Boca Raton, Fla. | 2008 to 2011

crcpress siteManaged comprehensive online marketing program for this leading global scientific and technical publisher that publishes over a thousand new books a year across a variety of disciplines

I was the first Web & Social Media Marketing Manager at CRC Press, responsible for managing the web and social media content for this international, academic publisher.

They were primarily a print mail house when I arrived, and on the cusp of launching a new website. I managed and worked closely with their web team to taking their new ecommerce site, CRCPress.com, through beta and it’s ultimate debut online. I also worked with the copywriting manager to develop the marketing content pages for the new site.

In addition to managing their comprehensive ecommerce site, which includes thousands of titles, I also had an opportunity to develop a few sites that were dedicated to individual titles that held a lot of promise, including the You Can Count on Monsters site, and a companion site for Physical Properties of Materials.

Along with these projects came a need to standardize their email marketing efforts and the publisher’s social media efforts. I was deeply involved in developing their email marketing program, using MagnetMail, and was also integral in getting the press up on the social media outlets.

I have also included links to some of the videos I compiled for our budding author video program, which was successful in drawing a lot of attention to the titles, authors and editors.

HIGHLIGHTS

  • Promoted twice during my three and a half year tenure at CRC Press/T&F Group464680771-2
  • Received Extraordinary Effort Award on June 18, 2009
  • Oversaw Starmark vendor promotion of CRC Press’ Amazon bestseller, You Can Count on Monsters
  • Managed email, distributed postcards, coordinated podcast at BEA book signing for popular and timely title, Health Care Will Not Reform Itself

ECOMMERCE SITE/CONTENT MANAGEMENT

  • Collaborated with Web Dev team on design/functionality of ecommerce and companion sites
  • Suggested enhancements and identified bugs through Jira and Bugzilla as product owner for sites
  • Composed project user briefs and specs and participated in beta and other testing
  • Wrote, edited, and deployed web content for sites using Opensource CMS, Alfresco
  • Authored internal Alfresco SOPs and training documents and assisted with internal training
  • Worked with copywriting team to ensure all electronic content was current & seamlessly branded

EMAIL MARKETING

  • Developed email process and related Standard Operating Procedures (SOPs)
  • Proofed, tested and sent promotional HTML and text emails
  • Trained members of department on using MagnetMail and the process I established to minimize grammatical, spelling, factual or other errors from occurring
  • Tracked all aspects of emails, including subject success, open and click-through rates (CTRs), and
    sales associated with email promotion codes

SOCIAL MEDIA

  • 181700099Researched, managed, developed and fed general and publishing
    specific social networks
  • Key member of the international Taylor & Francis Social Media
    Action Results Team
  • Trained in Biztegra’s advanced social networking strategy and implementation

OTHER RESPONSIBILITIES AND TASKS

  • Managed Web Marketing Coordinator and key vendor relationships for this global scientific publisher
  • Proposed emarketing solutions to extend reach of marketing managers’ direct mail efforts
  • Delivered presentations to upper management and at internal editorial review meetings
  • Composed reports and analyzed Google Analytics for online and social campaigns
  • Created electronic marketing initiatives document for authors, editors and marketing managers
  • Wrote and designed branded surveys in Survey Monkey
  • Coordinated and facilitated video interviews with authors at conferences
  • Coordinated production of electronic advertisements for use in enewsletters, sites & forums
  • Wrote copy for, coordinated and tracked results for PURL and list serve promotions
  • Converted PDFs to flip catalogs and coordinated use on ecommerce site and in email campaigns