IBM | Communications Lead
Research Triangle Park (RTP), N.C. | 2021-2025
Initiate comprehensive program, revamping current platforms and launching new channels to better communicate and expand our reach with current and potential internal IBM customers.
COMMUNICATIONS
- Pivoted team to campaign approach for communications, leveraging a variety of channels to create and broadcast internal cybersecurity messaging.
- Reimagined and developed the SOS w3 site, reformatting the blog to include a more consistent look and feel, recurring features, and better content.
- Tripled the number of subscribers to the SOS blog via a subscriber campaign that tripled our blog subscribers.
- Launched a video program and dedicated SOS channel that features original videos I created with my colleagues, ,edited in iMovie, captioned and published on the IBM Streaming Video platform.
- Collaborated with IBM CISO on Cybersecurity Awareness Month, creating a series of thought leadership and educational videos.
- Developed an html email program, using Acoustic and Marketo, to reach targeted customers on critical matters.
- Tracked campaigns for blog and page views and likes, clicks on SNIP Urls, email opens and click rates, and video views.
TECHNICAL WRITING
- Build and edit content for customer-facing GitHub Pages using GitHub Desktop, Visual Studio Code, and Travis
- Develop new boarding form solution in ServiceNow that enables customers to board to SOS
- Coordinate and edit root cause analysis documents
SOFTWARE AND TOOLSETS:
GitHub, GitHub Desktop, Acoustic, Marketo, Adobe Express, Travis, Visual Studio Code, Markdown, ZenHub, Monday.com, ServiceNow, w3 publisher site and blogging platform, Watson Video Streaming, iMovie
Portfolio Pieces: