MoreVisibility -

MoreVisibility | Web Content Editor
Boca Raton, Fla. | 2014 to 2015

Produced full cycle of content-related work, researched, produced and presented project deliverables to clients for this digital ad agency

Natural Department

CONTENT STRATEGY

Provided targeted recommendations on site navigation, content, design, blog and other properties
Created comprehensive presentations which included screenshots and links to examples online, and specific site content and blog topic recommendations

CONTENT PLANNING, CREATION AND IMPLEMENTATION:

Assessed current client link portfolios, produced inbound link summaries, strategy reports and editorial calendars
Developed blog editorial calendars, wrote optimized client corporate blog content, uploaded posts and images using CMS
Researched and wrote optimized content for client website pages, press releases and blog
Presented deliverables to clients onsite and via web conference with client strategist
Wrote optimized content for MoreVisibility corporate blog

RESEARCH:

Assessed client site navigation, content, design, blog and other properties
Referenced client competitor sites and properties
Conducted background research and interviewed clients about their companies and goals during discovery calls
Studied client site property performance using Google Analytics, Google Webmaster Tools and Open Site Explorer
Performed online research using Google Adwords and other tools to select optimal keywords/keyphrases for client site content

SOFTWARE:
Google Analytics; Google AdWords; Google Webmaster Tools; Open Site Explorer; Blog Engine; WordPress; Bugzilla; Canva; LinkedIn