PMI -

Project Management Institute | Creative Services Account Executive
Newtown Square, Pa. | 2004 to 2005

Executed multichannel marketing for numerous Project Management Institute (PMI) program areas, including PMI Publications, Standards, Bookstore and Global Congresses for this international nonprofit association and project management industry certification provider.

Communicated in a variety of vehicles about PMI Publications, Standards, Bookstore, and PMI Global Congresses
Wrote, edited and proofread global promotional copy for electronic newsletters, surveys, and www.pmi.org
Managed vendor production of catalogs, postcards, videos, posters, pins, bookmarks and CD-ROMs
Researched and authored articles for PMI Today supplements
Coordinated and produced a variety of materials promoting PMI Global Congresses
Monitored and ensured proper usage of the PMI brand, intellectual property and style regulations
Co-authored annual communications plans which included an integrated mix of PMI’s direct mail and online properties
Processed vendor invoices and managed centralized marketing budget

PORTFOLIO PIECES:

When I was working as a Creative Services Account Executive at PMI, I was responsible for writing copy supporting their global congresses, Bookstore, Standards and Knowledge & Wisdom Center.

They launched OPM3 during my tenure there, and I created numerous pieces including OPM3 and OPM3 Product Suite FAQs and a Product Suite media kit. I also produced postcard and flyer copy to promote the third edition of their premier Standard, PMBOK(R) Guide.

I wrote content for and managed the production for their North American and Latin American global 4-color brochures.

This section includes links to many of the promotion pieces I wrote copy for while working at PMI. I’ve also included some of the articles I wrote for their monthly publication, PMI Today.

Newswriting | PMI Today Articles
Executives Value Project Management and Are Becoming Supportive of Career Path
Your Guide to the PMBOK(R) Guide–10 Years
Getting Acquainted With PMI’s Wide Range of Standards

Marketing Promotion | Brochures
North America Global Congress
Latin America Global Congress
OPM3(R) FAQ
OPM3(R) Product Suite FAQ

Marketing Promotion | Flyers
PMBOK(R) Guide Flyer
Seminars/eSeminars World
Seminar Topics

Marketing Promotion | Postcards
Q&As for the PMBOK(R) Guide
PMBOK(R) Guide–Third Edition
OPM3(R) Conference handout

Marketing Promotion | Bookmark
Seminars World bookmark