SR Books / Scholarly Resources | Marketing Specialist
Wilmington, Del. | 2001 to 2002
Directed complete academic and trade book promotion process from prepublication to course adoption and the bookstore
COPYWRITING/DESIGN PIECES
- Catered copywriting to three different audiences: librarians, professors, and trade book sellers
- Wrote promotional copy about books and authors for use in brochures, news releases, and tip sheets
- Designed book & microfilm brochures, news releases, and tip sheets on Mac
- Posted book and microfilm information to www.scholarly.com using html coding
- Edited and proofread brochures and other materials prior to publication
- Promoted trade books via e-mail and direct mail marketing tactics
AUDIENCE RESEARCH, BOOK REVIEWS AND COURSE ADOPTION
- Selected potential book reviewers from internal contact list and coordinated book mailings to them
- Solicited reviews of books and coordinated book mailings to prospective reviewers
- Gathered and edited promotional quotes for back covers of books
- Researched librarian contact information on the Internet
- Conducted follow up with professors that requested examination copies of college texts
This section includes some of the news releases I wrote to promote our newly published books:
Antiwarriors
Anna Chennault
Climbing Up to Glory
Crisis in Southwest
The Human Tradition in California
The Human Tradition in Urban America
Virginians at War