The majority of my marketing experience has been in publishing and healthcare, where I’ve used my creativity and quality content to market books, trade magazines, standards and most recently, journal research content.
All of these positions involved a lot of promotional writing. This section includes an overview of my marketing work through the years. An extremely organized creative project manager, I have often been responsible for managing all aspects of events and conferences, from promotional materials booth logistics and everything in between.
My digital marketing background includes creating comprehensive strategies, managing website launches and using WordPress and other content management systems to deliver promotional content.
I also have a lot of experience with email marketing campaigns and engaging customers on social media.
Print Marketing / Direct Marketing
I also have a lot of experience managing vendors and graphic designers to develop print collateral materials 
such as brochures, flyers, releases, etc.
Earlier in my career, in some of my writing intensive positions, I also created my own print promotional materials in design programs.
In this section, you will find a variety of pieces, including marketing brochures, press releases and advertisements across a number of industries.
In many of my roles, I have been heavily involved in event marketing and
tradeshow management. I handled the logistics and paperwork, created and shipped all the promotional materials, and wrote tradeshow publication articles.
I managed a book signing, author podcast, and other events, in addition to staffing booths, handling sales, customer inquiries and engagement.
White Papers
I am also proud a two lengthy white papers I wrote as a freelancer for New Jersey-based ad agency Crestec Digital. The first piece was a case study about how the agency completely revamped their client’s website and increased their traffic and sales exponentially.
Another white paper offered a robust roadmap and tips on increasing search engine results by following best practices.