When I was working at CRC Press, I had an opportunity to plan and participate in a podcast at Book Expo America (BEA), the largest annual publishing event in North America.
Our author, Kaiser Permanente Chairman & CEO George Halvorson, had just published his latest book, Health Care Will Not Reform Itself. As fate would have it, health care reform was on everyone’s lips at the time. So much so that Halvorson was in the news for meeting with President Obama and his other trusted health care reform experts and advisors.
Not surprisingly, all of this attention bode well for Halvorson and his book, which was reviewed by several notables, including former U.S. Senate Majority Leader Tom Daschle.
Our podcast was also a success, and we got a lot of mileage out of it. It was yet another piece of media that contributed to the national conversation, and, consequently, the book’s overall success.
I am including some photos from the BEA podcast below.