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Environmental Health Perspectives

Environmental Health Perspectives (EHP) | Communications Manager
(Kelly Government Solutions Contract)
Durham, N.C. | 2018-2021

As the first full-time marketer working for the journal, I develop and manage the marketing and communications plan for this government-funded, environmental health publication.

 CONTENT STRATEGY

Research, create and implement a comprehensive marketing strategy that includes a revised site taxonomy, fresh page content and a broader, more visual approach to social media. 

  • Compile and analyze the journal’s current footprint using Google Analytics, social media data and Altmetric Explorer
  • Research competitor sites, social media channels, data and marketing tactics
  • Interview key stakeholders to understand overall goals, audiences, value proposition, history, strengths, successes and pain points
  • Provide specific website, social media and other strategic and tactical recommendations

WEBSITE

  • Redesign site taxonomy prior to new site launch on the Atypon Literatum platform
  • Collaborate with News Editor to create new page content to emphasize EHP‘s unique value propositions

SOCIAL MEDIA

  • Revamp social media program to include a wider variety of content, graphics to reinforce strategic messaging, author engagement and tagging
  • Create social media planning calendar to facilitate advance, detailed scheduling, encourage team participation and collaboration
  • Apply consistent branding and naming convention to all files and images 
  • Research related observances, events and hashtags
  • Follow a wider variety of authors and influencers on social media, and share their content when applicable

EMAIL

  • Create html emails in Mailchimp to communicate journal news and information to NIEHS community via ALL Hands emails
  • Design emails to share journal news, curated collections and other offerings with internal stakeholders including authors, associate editors and the larger EHP Community
  • Develop list and promotional html emails to ensure attendance at EHP‘s first Strategic Planning Summit

CONFERENCE AND EVENT PROMOTION

  • Promote EHP staff and community attendance and participation at scientific and publishing industry conferences via site announcements and social media.
  • Create promotional materials including flyers, social media content and emails to secure attendees for EHP‘s inaugural, virtual Strategic Planning Summit.

PROCESS DESIGN AND IMPROVEMENT/PROJECT MANAGEMENT

  • Develop Jira ticketing system that integrates with suite of processes and specifications on Confluence to streamline and enhance project organization and encourage cross team communication
  • Create internal SharePoint site to serve as portal for marketing project coordination; document and image storage and Best Practice resource hub.
  • Customize Extensis photo repository to record and store purchased images and all related information.

RECRUITMENT MARKETING/STAFFING PROMOTION

  • Successfully promote and recruit for multiple editor roles using integrated campaigns that include ad placement on society websites, site announcements, and robust social media campaigns.

AD/ARTICLE PLACEMENT

  • Secure and coordinate long-form written articles and announcements in NIEHS newsletters including the Environmental Factor (eFactor) newsletter, Partnerships for Environmental Public Health (PEPH) newsletter, and the Global Environmental Health (GEH) newsletter.
  • Coordinate external paid and free ad placements on external association sites

LIAISON BETWEEN PRODUCTION AND EDITORIAL TEAMS

  • Coordinate editorial and production deliverables while keeping leadership apprised of project progress and statuses.

INTERNAL COMMUNICATIONS

  • Build Yammer channel to enhance team communications among team members and share upcoming journal news and campaigns 
  • Develop intranet on Confluence that includes cross-team standard operating processes and procedures
  • Create pages for onboarding new marketing team members that include links to important resources, contact information, and more.

PORTFOLIO PIECES:
Brochure: SOT Trifold brochure
Flyers: Untapped-Potential-for-EHP-Flyer-Summit-2021
Most-Important-to-EHP-Authors-Editors-Flyer-Summit-2021

Announcements:
EHP‘s New Journal Impact Factor
EHP Accepting Applications for an Associate News Editor
EHP Now Accepting Applications for a News Editor
An Interview with EHP Deputy Editor Paige Lawrence
EHP Deputy Editor Receives Goldsmith Award During ISEE 2020 Virtual Conference
EHP Creates Curated Collection on Environmental Racism
EHP Announces New Editor Roles and Three Deputy Editors
EHP 2019 Journal Impact Factor and Curated Collection
Windy Boyd Promoted to Science Editor

HTML Emails:
ECRI-All-Hands-EML-EHPC
Environmental-Racism-Curated-Collection-EML-Corresponding-Authors
EHP-50th-BDay-Interview-Request
Mission-Vision-Statement
Weekly Alert Mentored-Newswriting

Newsletter Placements:
Environmental Health Perspectives Journal Creates Curated Environmental Racism Collection
Environmental health disparities, racism studies collected at EHP
EHP Presents Environmental Health Podcasts Relaunched
Environmental Health Perspectives Journal Creates Wildfire Smoke Curated Collection

SOFTWARE AND TOOLSETS:

  • Jira; Confluence; MS SharePoint and Teams; Literatum Pagebuilder; HootSuite; MailChimp; Twitter; Facebook; LinkedIn; Bitly; Google Analytics

ABOUT EHP
Industry: Health; Public Health; Publishing
Company Size: Less than 20 employees on the journal staff